Johnson & Johnson Vision Care, Inc., a member of the Johnson & Johnson Family of Companies, is recruiting for a Senior Brand Manager, ACUVUE® Reusable, VITA™ & OASYS®, located in Jacksonville, Florida.
Johnson & Johnson Vision Care, Inc. specializes in the manufacturing of industry-leading contact lenses, which it markets under ACUVUE® Brand Contact Lenses. Ever since the ACUVUE® Brand transformed vision correction in 1988 with the world's first soft disposable contact lenses, we've passionately pursued new technologies and the highest quality standards. We're proud that ACUVUE® lenses are worn by more people than any other brand.
The Senior Brand Manager, ACUVUE® Reusable, VITA™ & OASYS®, will be responsible for growing the ACUVUE® brand reusable contact lens business in the US market, namely the sub-brand product lines of ACUVUE® VITA™ and ACUVUE® OASYS® 2-Week reusable lenses. The Senior Brand Manager is responsible for strategic portfolio management of the ACUVUE® reusable contact lens business, creative ownership and development of assets for all sub-brand equities, commercialization of new product innovation, forecasting, business management and reporting.
The role consists of leading and managing a sub-brand product marketing team, developing sub-brand product marketing strategies and business plans and working closely with global sub-brand teams, US Consumer, Professional and Shopper Marketing teams, Professional Affairs and US Customer Sales teams to execute an annual calendar of sub-brand product marketing initiatives. These initiatives will include but not be limited to the development of sales force selling tools, professional marketing materials to support events and educational initiatives, professional and consumer advertising. This position will oversee the commercialization of all new product innovation, working closely with global teams to transition responsibility from global development to local commercialization.
Direct reports will include Brand Managers and/or Assistant Brand Managers responsible for the reusable product portfolio under the VITA™ and OASYS® 2-Week sub-brand product lines. This team will work closely with US ACUVUE® Consumer, Professional and Shopper Marketing execution teams to ensure all ACUVUE® sub-brand product marketing objectives are executed and achieved in an efficient, consistent, coordinated fashion.
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Additional responsibilities include:
Working directly with creative agencies to develop or adapt tools and assets that support all sub-brand marketing initiatives
Managing direct report(s), including but not limited to recruiting, writing and implementing robust development plans, coaching and managing employee performance throughout the year
Developing and measuring performance with KPI indicators across all initiatives
Reporting business results (sales and market share) to senior management and all relevant stakeholders across the organization
Supporting sales forecasting, working closely with demand planning and analytics teams to effectively forecast consumer and customer demand
Leads the development of product positioning with overall accountability for volume and share objectives, pricing strategies, and execution of claims
Leads the life cycle strategy of new and existing products, influencing marketing, sales, regulatory, research & development, manufacturing and financial disciplines for the US market.
Responsible for the optimization and performance of marketing communication, influencing business insights teams to assess performance over time.
Leads the relationships to include contracts and budgets of external agency partners and vendors with overall accountability for the effectiveness of products and services purchased.
Complies with HCC guidelines and reporting requirements.
Unearths, develops and leads the team to execute on new insights through customer closeness and thought leadership.
A minimum of four years of progressive commercial leadership experience, preferably some of those in marketing, with a strong track record of business results and organizational leadership is preferred
Strong track record of leadership success, identifying and implementing new business opportunities, measuring and delivering results is required
Strong creative and conceptual thinking ability to identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles is required
Proven leadership ability to motivate and manage cross-functional teams across a matrix organization is preferred
Advanced analytical skills with ability to mine data for understanding and insight is required
Ability to set a vision, develop robust action plans, overcome obstacles and find solutions to problems in a fast-paced, dynamic environment is required
Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences is preferred
Proven ability to work under pressure, prioritize work and consistently achieve positive results is required
Strong negotiation skills, with the ability to influence upwards in an organization is required
Professional marketing experience, preferably in a medical device business, is strongly preferred
Project management experience is preferred
Digital experience is strongly preferred, with a comprehensive understanding and passion for the latest developments in digital and e-commerce is preferred
This position will be located in Jacksonville, Florida and require up to 20% of domestic travel
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Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throu...ghout the world.
With $70.1 billion in 2015 sales, Johnson & Johnson is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. There are more than 250 Johnson & Johnson operating companies employing approximately 127,000 people in 60 countries throughout the world.